To Succeed In Internet Marketing, Choose An Expert
Are you planning to write a new book? I want to show you the smartest and most effective way of working on your book and getting it out. I know you have the energy and drive to write the book but have you sat down to do a proper plan for it?
The good news about the statement is, that unlike many other marketing activities, it’s free. It can also be completed before the book is published. I start working on a differentiation statement for a new book long before the book is finished. This gives me ample time to tinker with the messages and to perfect them.
So you should find out what the writer ‘s area of expertise/specialization is – and then ask for something else. Yup, have the writer write on a topic she knows absolutely nothing about.
Most authors are not boring. But do remember always that the attention span of the searcher is very short. There are millions of competitors and competing websites, just one single click away. You have just a few seconds to present YOUR brand, YOUR position and the primary reason why someone should buy YOUR book. A good book marketing strategy will deliver a powerful and compelling message in just a few seconds.
Consider becoming an expert in a narrow niche. For example, instead of trying to learn all about photography, you could focus (oooh-sorry about the pun) on digital photography, choosing a camera, commercial photography, or photographing weddings, portraits, children, animals, nature or some other specialized area. It would take much less time to become an best essay writing services on taking great photographs of babies than it would to become an expert on all things related to photography.
One of the world’s most famous book fairs is held annually in Frankfurt. The Frankfurt Book Fair is the biggest book and media fair in the world – with around 7500 exhibitors from over 110 countries. This event is held in mid-October at the Frankfurt Trade Center in Germany. International publishing rights and licensing fees are negotiated at this fair by representatives from book publishing and multimedia companies all over the world. The Frankfurt Book Fair has been an industry tradition for more than 500 years, with hundreds of thousands of people participating in this event. Every year, there is a guest of honour who is accorded a special exhibition hall set up with the major publishing houses present at the fair. The guest of honour for 2012 is New Zealand.
Choose the first book, and make a list of 12 books all ready to the first meeting, so if you decide you choose all the books, the reading list is already ready. Otherwise, you need to start this list already in the first meeting, so that everyone will get the list to the second meeting. Naturally, it can be hard to choose books without time to think, so ask the choosers call you with their choice, so that you can prepare the list, and also prepare the presentation in advance, if the one choosing for some reason has not done that.
Here’s why: First, there is a high risk factor involved with paying an author to publish a book. The cost could be astronomical to have the manuscript read, then edited, then pawed over by publishers and their bean counters. Then, the edited manuscript has to go to print. Color illustrations can’t really be a part of the book because they cost far too much money to process.
An example from my own experience may help here. About a year ago, I was contacted about writing some articles on a subject I knew absolutely nothing about – the pharmaceutical industry. I was straight up with the contact person. I told her I thought I could do this project, but that there was always the possibility I couldn’t pull it off. So I dug in and hit the research. After the agreed-upon time, I sent her the test articles. She was absolutely pleased, and I got a long-term writing job.
The next part is the most simple. Now that you have your book, read it. Try not to get too caught up in the fact that you will soon be writing about this books. Read it for enjoyment. If you find yourself laughing, crying, cringing, or many of the other emotions books can bring to us, write that page down. That part of the book obviously got a reaction out of you, so you may want to mention it later on in your review.
The introduction is a discussion about the content of the book. Here the author sets the stage for the reader, and prepares them for what can be expected from reading the book. The introduction grabs the reader, and intensifies the reader’s desire to find out more, and hopefully devour the entire book.